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Ditch the Guesswork: Use AI to Truly Understand Your Customers

EAST Session: Abstract : Manufacturers have more customer data than ever before, yet many still struggle to turn that data into real insights. Too often, sales teams rely on gut instinct, outdated reports, or incomplete CRM entries, leading to missed opportunities and inefficient processes. AI changes the game by analyzing patterns humans can’t see, uncovering hidden sales opportunities, and predicting customer needs before they arise. In this session, we’ll explore how AI can transform the way manufacturers understand and engage with customers—without requiring a complete digital overhaul. We’ll discuss real-world applications of AI in sales and customer relationships, including proactive recommendations, automated data capture, and predictive insights. You’ll leave with a clear understanding of how AI can help you move beyond guesswork, make data-driven decisions, and build stronger, more profitable customer relationships. Significance/Importance : Manufacturers have long relied on relationships and gut instinct to drive sales, but today’s competitive landscape demands more. Traditional CRMs were meant to help but became data-entry burdens, leading to poor adoption and missed opportunities. AI is changing the game by turning raw data into actionable insights—automating manual processes, predicting customer needs, and uncovering hidden sales opportunities. Companies that embrace AI gain a competitive edge, while those that don’t risk falling behind. This session will show how AI helps manufacturers move beyond guesswork, make smarter decisions, and build stronger customer relationships with less effort.

Maximizing Manufacturing Productivity and Efficiency with Industrial AI

EAST Session: Industrial AI is more accessible than ever. This technology, long viewed as “too complex” to implement, is now a practical productivity accelerator for manufacturers. The complexity misconception stems, in part, from the thinking that integration requires tearing out current systems. However, the reality is that it’s easily compatible with most legacy systems. By layering Industrial AI, ML, and other complementary tools on top of this existing data infrastructure, manufacturers reveal new improvement areas and free key resources to focus on the work that dictates long-term success. In this session, you’ll see how Industrial AI turns today’s operational challenges into an opportunity, a springboard for growth, and a means to provide your people with essential solutions. With capabilities like real‑time data contextualization and prescriptive recommendations, Industrial AI helps: - Make smarter decisions faster - Deliver continuous, measurable value - Scale subject matter expertise enterprise-wide Join us to learn how Industrial AI amplifies your workforce, maximizes the potential of your operations, and moves it forward faster than ever.

Tom Connell

Speaker at EAST: Tom Connell, Vice President of Business Development for the Americas, Magic Software

Cambridge Vacuum Engineering

EAST Exhibitor: Cambridge Vacuum Engineering, Inc. (CVE) designs and builds Electron Beam Welding and Laser-in-Vacuum machines which provide process solutions. Having more than 60 years experience manufacturing welding systems from its base in Cambridge, professional engineering skills are applied to customer requirements resulting in innovative design and solutions to technical problems. The company's skilled workforce, and extensive world wide service team are backed up with a range of in-house test and diagnostic facilities. CVE offers true global coverage from its sales and service centers located in the US, UK and worldwide. The latest technology is here for THICK SECTION WELDING... EBFLOW has beed developed by CVE and TWI and offers the possibility of eliminating the need for a vacuum chamber for the joining of large structures particularly aimed at the renewable energy generation sectors. This technology has been demonstrated to weld thick sections up to 250mm in steels and light alloys in a single pass. Come see EBFLOW at our booth! 413-789-4600 www.camvaceng.com

Current EDM Inc

EAST Exhibitor: About Current EDM, Inc.   Current EDM was established in 1992 with the goal of building the most reliable, cost-effective and technically advanced EDM drilling machines. Today, we feature a wide range of manual and CNC machines with part weight capacities up to 10,000 lbs. Research and development is conducted at our Minneapolis, MN facility and most our machines are built in the United States.   Machine Features   ·         Multiple machine models with table stroke up to 60 x 50 inch ·         Siemens industrial controllers for ultimate reliability and performance ·         Standard range of usable electrode diameters, from 0.004 - 0.256in. ·         Micro-hole drilling system for electrode diameters from 0.001 - 0.012in. ·         Single and dual drilling heads for continuous production ·         Standard power supply delivers up to 57 peak amps ·         Special Machines designed and built for your application ·         RAD, Robot Assisted Drilling systems designed for high production, lights-out applications ·         Superior technical support   Please call (763) 476-2290 for details and pricing. You can also email us at info@currentedm.com.

Ambrell Induction Heating Solutions

EAST Exhibitor: Ambrell is a leading manufacturer of induction heating systems. With low and high power systems available over a broad frequency range, Ambrell has the system that will meet your requirements. And, with free laboratory testing from THE LAB at Ambrell, your parts will be tested to ensure you get the results you desire, and a video and tailored system recommendation will be provided. Induction heating offers many advantages over other heating methods, including precision, repeatability, speed, energy efficiency, a more modest footprint, safety with flameless heating and more. Ambrell has over 30 years of experience and has installed over 18,000 systems in more than 50 countries. Visit Ambrell and discover how they can enhance your heating process.

ANCA CNC Machines

EAST Exhibitor: ANCA CNC Machines is a global leader in the design, manufacture, and service of advanced CNC grinding machines. With an illustrious history spanning over 50 years, ANCA is renowned for its cutting-edge technology, innovative solutions, and exceptional customer support. ANCA's comprehensive range of products includes tool grinders, CNC grinding machines, software, and automation solutions, catering to diverse industries such as aerospace, automotive, medical, and general manufacturing.

Ebbco Inc

EAST Exhibitor: Ebbco inc. is a full service design/build manufacturer of Metalworking Filtration. Ebbco had engineered and designed systems for various applications such as EDM, Waterjet, Precision Machining, Heat Treat, Coolant Management, Parts Washer and Stoneworking Applications.