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EAST Session: Abstract : Your ERP holds a wealth of valuable customer and sales data—but finding and acting on the right opportunities can feel like searching for a needle in a haystack. By adding a CRM system to compliment your ERP system, manufacturers gain a 360-degree view of their business, allowing them to make smarter decisions in forecasting, product management and sales potential. In today’s competitive manufacturing landscape, sales growth is about leveraging your data to unlock new deals. This session will explain how you can use customer relationship management (CRM) software to bridge the gap. You will learn: How a CRM transforms raw ERP data into actionable insights  How to use those insights to grow from your existing customers  Where to find cross-sell and upsell opportunities in your ERP data  How to prioritize accounts based on real-time purchasing trends.   Significance/Importance : Accurate sales forecasting is crucial for driving growth and efficiency in the manufacturing sector. It provides valuable insights into future demand and market trends, enabling manufacturers to optimize resources, streamline processes, and enhance customer satisfaction.

Speaker at EAST: Virag Vora, Technical Sales Engineer, TwinThread

Speaker at EAST: Robert Belsjoe, SVP Sales, AMERS, SugarCRM

EAST Session:

Speaker at EAST: Tara Gray, Event Marketing Manager, SugarCRM

EAST Session: Abstract : Every leader wants better results – higher sales, greater profitability, stronger talent retention. But results don’t appear out of thin air. They are outcomes, effects—each with a cause. If you want to change the results your organization is getting, you must influence what’s driving them. It’s a simple concept: for every effect, there is a cause. Yet, in the manufacturing industry, many leaders struggle to connect the dots between the two. What’s really behind your key performance indicators? The answer lies not just in the actions and behaviors of your workforce but in what drives those behaviors. This session will take you beyond the surface—the visible metrics, processes, and results—to the unseen forces shaping them. The real game-changer? The quality of thinking within your organization. Your employees' beliefs shape their thought patterns, which drive their daily decisions, actions, and ultimately, your bottom line. An organization can never outperform the mindset of its people. Join us to discover how shifting the beliefs of your workforce can elevate performance and push your organization to new heights. Significance/Importance : Manufacturing leaders strive for higher sales, profitability, and talent retention, but these results stem from deeper causes. But there are unseen forces behind key performance indicators—employee beliefs and thought patterns. Only by shifting mindsets can leaders drive better decisions, behaviors, and outcomes. You can unlock the power of thinking to elevate performance and position your organization for long-term success. And you must if you want to set yourself apart from the masses.

EAST Exhibitor: Cambridge Vacuum Engineering, Inc. (CVE) designs and builds Electron Beam Welding and Laser-in-Vacuum machines which provide process solutions. Having more than 60 years experience manufacturing welding systems from its base in Cambridge, professional engineering skills are applied to customer requirements resulting in innovative design and solutions to technical problems. The company's skilled workforce, and extensive world wide service team are backed up with a range of in-house test and diagnostic facilities. CVE offers true global coverage from its sales and service centers located in the US, UK and worldwide. The latest technology is here for THICK SECTION WELDING... EBFLOW has beed developed by CVE and TWI and offers the possibility of eliminating the need for a vacuum chamber for the joining of large structures particularly aimed at the renewable energy generation sectors. This technology has been demonstrated to weld thick sections up to 250mm in steels and light alloys in a single pass. Come see EBFLOW at our booth! 413-789-4600 www.camvaceng.com

EAST Exhibitor: Air Inc. is the leading New England distributor of 80/20 T-Slotted Aluminum Extrusion; PIAB Vacuum pumps and cups; Norgren and Koganei Air Prep, Actuators and Valves; Bimba/TRD, Alkon/Allenair, and Fabco Air Cylinders and Slides;  Humphrey and Spartan Pneumatic and Fluidic Valves; Dorner Conveyors, Enidine Shock Absorbers and Vibration Isolators; Proportion Air Proportional Control Valves. Also CPC Leak-free Couplings and Fittings; Thomson Rail linear bearings, lead screws, and electric actuators; Idem Safety Interlocks; Pinnacle Light Curtains; Pneumadyne Air Circuit Components; Freelin Wade tubing and Acro Pinch Valves.  New to our family is Piab's Ergonomic Handling Div (Tawi) vacuum lift-assist systems, Piab's Robotic Gripping Div (SAS) for End-of-Arm-Tooling solutions and Leuze Electronic sensors, scanners, and safety switches.  .

EAST Exhibitor: Ambrell is a leading manufacturer of induction heating systems. With low and high power systems available over a broad frequency range, Ambrell has the system that will meet your requirements. And, with free laboratory testing from THE LAB at Ambrell, your parts will be tested to ensure you get the results you desire, and a video and tailored system recommendation will be provided. Induction heating offers many advantages over other heating methods, including precision, repeatability, speed, energy efficiency, a more modest footprint, safety with flameless heating and more. Ambrell has over 30 years of experience and has installed over 18,000 systems in more than 50 countries. Visit Ambrell and discover how they can enhance your heating process.

Speaker at EAST: Jeff Crandall, Senior Manager, Additive Technologies, CCAT