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How to Unlock Growth in Manufacturing Sales by Creating Better Ecommerce Experiences

EAST Session: Manufacturing sales have hit a wall. Deals are taking longer to close and costing more to win. Since 2022, sales cycles have increased by 22%, while win rates have slipped by 17%. In this engaging fireside chat, industry experts will discuss why investing in ecommerce is essential—but notoriously difficult—for manufacturing companies with complex sales environments. From managing global sales teams and navigating intricate buyer journeys to configuring millions of product options, the challenges are vast. Join us to learn: - How to create product discovery experiences that reduce complexity for buyers. - Best practices for optimizing product data to ensure your entire catalog is discoverable and configurable online. - How to leverage insights from digital interactions to drive better business decisions. Don’t miss this candid conversation on how manufacturers are transforming their digital sales approach to boost efficiency, drive revenue, and enhance the buying experience. Significance/Importance: This topic is critical because manufacturing sales are increasingly complex, with deals taking longer to close and win rates declining—sales cycles have increased by 22% and win rates have dropped by 17% since 2022. As manufacturers face mounting pressure to streamline operations and drive revenue, adopting ecommerce solutions is essential. However, the complexity of managing global sales teams, serving thousands of buyers, and configuring millions of product options poses significant challenges. Understanding how to reduce this complexity through effective product discovery, optimized data, and actionable insights is vital for manufacturers striving to remain competitive and enhance their digital transformation journey.

Maximizing Manufacturing Productivity and Efficiency with Industrial AI

EAST Session: Industrial AI is more accessible than ever. This technology, long viewed as “too complex” to implement, is now a practical productivity accelerator for manufacturers. The complexity misconception stems, in part, from the thinking that integration requires tearing out current systems. However, the reality is that it’s easily compatible with most legacy systems. By layering Industrial AI, ML, and other complementary tools on top of this existing data infrastructure, manufacturers reveal new improvement areas and free key resources to focus on the work that dictates long-term success. In this session, you’ll see how Industrial AI turns today’s operational challenges into an opportunity, a springboard for growth, and a means to provide your people with essential solutions. With capabilities like real‑time data contextualization and prescriptive recommendations, Industrial AI helps: - Make smarter decisions faster - Deliver continuous, measurable value - Scale subject matter expertise enterprise-wide Join us to learn how Industrial AI amplifies your workforce, maximizes the potential of your operations, and moves it forward faster than ever.

John Biagioni

Speaker at EAST: John Biagioni, President, Lampin Corporation

Manufacturing Makeover

EAST Session: Moderated by: Ryan Cahalane. In this dynamic session, experts from Axiom Systems will present innovative strategies to optimize operations and drive competitive advantages for mid-market manufacturers. From leveraging technology to implementing lean principles, this session will explore real-world solutions for achieving operational excellence in today’s ever-changing industrial landscape.

Air Inc

EAST Exhibitor: Air Inc. is the leading New England distributor of 80/20 T-Slotted Aluminum Extrusion; PIAB Vacuum pumps and cups; Norgren and Koganei Air Prep, Actuators and Valves; Bimba/TRD, Alkon/Allenair, and Fabco Air Cylinders and Slides;  Humphrey and Spartan Pneumatic and Fluidic Valves; Dorner Conveyors, Enidine Shock Absorbers and Vibration Isolators; Proportion Air Proportional Control Valves. Also CPC Leak-free Couplings and Fittings; Thomson Rail linear bearings, lead screws, and electric actuators; Idem Safety Interlocks; Pinnacle Light Curtains; Pneumadyne Air Circuit Components; Freelin Wade tubing and Acro Pinch Valves.  New to our family is Piab's Ergonomic Handling Div (Tawi) vacuum lift-assist systems, Piab's Robotic Gripping Div (SAS) for End-of-Arm-Tooling solutions and Leuze Electronic sensors, scanners, and safety switches.  .

Ambrell Induction Heating Solutions

EAST Exhibitor: Ambrell is a leading manufacturer of induction heating systems. With low and high power systems available over a broad frequency range, Ambrell has the system that will meet your requirements. And, with free laboratory testing from THE LAB at Ambrell, your parts will be tested to ensure you get the results you desire, and a video and tailored system recommendation will be provided. Induction heating offers many advantages over other heating methods, including precision, repeatability, speed, energy efficiency, a more modest footprint, safety with flameless heating and more. Ambrell has over 30 years of experience and has installed over 18,000 systems in more than 50 countries. Visit Ambrell and discover how they can enhance your heating process.

ANCA CNC Machines

EAST Exhibitor: ANCA CNC Machines is a global leader in the design, manufacture, and service of advanced CNC grinding machines. With an illustrious history spanning over 50 years, ANCA is renowned for its cutting-edge technology, innovative solutions, and exceptional customer support. ANCA's comprehensive range of products includes tool grinders, CNC grinding machines, software, and automation solutions, catering to diverse industries such as aerospace, automotive, medical, and general manufacturing.