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EAST Session: Manufacturing sales have hit a wall. Deals are taking longer to close and costing more to win. Since 2022, sales cycles have increased by 22%, while win rates have slipped by 17%. In this engaging fireside chat, industry experts will discuss why investing in ecommerce is essential—but notoriously difficult—for manufacturing companies with complex sales environments. From managing global sales teams and navigating intricate buyer journeys to configuring millions of product options, the challenges are vast. Join us to learn: - How to create product discovery experiences that reduce complexity for buyers. - Best practices for optimizing product data to ensure your entire catalog is discoverable and configurable online. - How to leverage insights from digital interactions to drive better business decisions. Don’t miss this candid conversation on how manufacturers are transforming their digital sales approach to boost efficiency, drive revenue, and enhance the buying experience. Significance/Importance: This topic is critical because manufacturing sales are increasingly complex, with deals taking longer to close and win rates declining—sales cycles have increased by 22% and win rates have dropped by 17% since 2022. As manufacturers face mounting pressure to streamline operations and drive revenue, adopting ecommerce solutions is essential. However, the complexity of managing global sales teams, serving thousands of buyers, and configuring millions of product options poses significant challenges. Understanding how to reduce this complexity through effective product discovery, optimized data, and actionable insights is vital for manufacturers striving to remain competitive and enhance their digital transformation journey.

Speaker at EAST: John Biagioni, President, Lampin Corporation

Speaker at EAST: James Cooper, Senior Account Executive, SmartSights

Speaker at EAST: Tom Sieger, Partner, NETFORMIC USA

EAST Exhibitor: Cambridge Vacuum Engineering, Inc. (CVE) designs and builds Electron Beam Welding and Laser-in-Vacuum machines which provide process solutions. Having more than 60 years experience manufacturing welding systems from its base in Cambridge, professional engineering skills are applied to customer requirements resulting in innovative design and solutions to technical problems. The company's skilled workforce, and extensive world wide service team are backed up with a range of in-house test and diagnostic facilities. CVE offers true global coverage from its sales and service centers located in the US, UK and worldwide. The latest technology is here for THICK SECTION WELDING... EBFLOW has beed developed by CVE and TWI and offers the possibility of eliminating the need for a vacuum chamber for the joining of large structures particularly aimed at the renewable energy generation sectors. This technology has been demonstrated to weld thick sections up to 250mm in steels and light alloys in a single pass. Come see EBFLOW at our booth! 413-789-4600 www.camvaceng.com

EAST Exhibitor: About Current EDM, Inc.   Current EDM was established in 1992 with the goal of building the most reliable, cost-effective and technically advanced EDM drilling machines. Today, we feature a wide range of manual and CNC machines with part weight capacities up to 10,000 lbs. Research and development is conducted at our Minneapolis, MN facility and most our machines are built in the United States.   Machine Features   ·         Multiple machine models with table stroke up to 60 x 50 inch ·         Siemens industrial controllers for ultimate reliability and performance ·         Standard range of usable electrode diameters, from 0.004 - 0.256in. ·         Micro-hole drilling system for electrode diameters from 0.001 - 0.012in. ·         Single and dual drilling heads for continuous production ·         Standard power supply delivers up to 57 peak amps ·         Special Machines designed and built for your application ·         RAD, Robot Assisted Drilling systems designed for high production, lights-out applications ·         Superior technical support   Please call (763) 476-2290 for details and pricing. You can also email us at info@currentedm.com.

EAST Exhibitor: Fowler High Precision is globally recognized as one of today's leading suppliers of high quality inspection, leveling, control and calibration equipment. Since 1946, we have been dedicated to supplying the most innovative products available anywhere in the world. Fowler’s long-standing affiliations with other industry leaders such as Wyler, Sylvac, Bowers and Trimos have helped us remain dynamic, responsive and at the forefront of our industry’s ever-changing demands. With a strong commitment to innovative products and smart customer-focused people Fowler High Precision is well positioned for continued strong growth for the next 65 years.

EAST Exhibitor: Ebbco inc. is a full service design/build manufacturer of Metalworking Filtration. Ebbco had engineered and designed systems for various applications such as EDM, Waterjet, Precision Machining, Heat Treat, Coolant Management, Parts Washer and Stoneworking Applications.

EAST Exhibitor: We provide small- and medium-sized manufacturers with a full suite of flexible and configurable cloud-based ERP software systems that provide complete visibility into, and control of, their business operations, enabling them for growth.

EAST Exhibitor: