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Speaker at EAST: Robert Belsjoe, SVP Sales, AMERS, SugarCRM

Speaker at EAST: John McCullough, General Manager, Marketing, Kubotek Kosmos

EAST Session:

Speaker at EAST: Tara Gray, Event Marketing Manager, SugarCRM

EAST Exhibitor:

EAST Session: Manufacturing sales have hit a wall. Deals are taking longer to close and costing more to win. Since 2022, sales cycles have increased by 22%, while win rates have slipped by 17%. In this engaging fireside chat, industry experts will discuss why investing in ecommerce is essential—but notoriously difficult—for manufacturing companies with complex sales environments. From managing global sales teams and navigating intricate buyer journeys to configuring millions of product options, the challenges are vast. Join us to learn: - How to create product discovery experiences that reduce complexity for buyers. - Best practices for optimizing product data to ensure your entire catalog is discoverable and configurable online. - How to leverage insights from digital interactions to drive better business decisions. Don’t miss this candid conversation on how manufacturers are transforming their digital sales approach to boost efficiency, drive revenue, and enhance the buying experience. Significance/Importance: This topic is critical because manufacturing sales are increasingly complex, with deals taking longer to close and win rates declining—sales cycles have increased by 22% and win rates have dropped by 17% since 2022. As manufacturers face mounting pressure to streamline operations and drive revenue, adopting ecommerce solutions is essential. However, the complexity of managing global sales teams, serving thousands of buyers, and configuring millions of product options poses significant challenges. Understanding how to reduce this complexity through effective product discovery, optimized data, and actionable insights is vital for manufacturers striving to remain competitive and enhance their digital transformation journey.

EAST Exhibitor: Mitee-Bite Products, LLC began in 1986 in an oversized 2 car garage with the original Mitee-Bite hex clamp created to save time on a reoccurring production job and grew to become the innovator of compact, low-profile edge clamps for CNC machining. Fast forward more than 30 years later and we continue to develop new products providing customers with a wide assortment of high-density low profile clamping solutions and assistance with clamping recommendations. We have expanded to also provide top level CAD designs and complete turn-key projects. We place our focus on what matters most on your shop floor… making chips! Keeping the spindle running, cutter engagement, reducing idle spindle time, saving on material cost, reducing set-up times and standardization, all contribute to our belief “let the machines work harder while you lower your labor cost and increase capacity.” Mitee-Bite Products are available through many qualified distributors around the world. For contact and product information visit our website at MiteeBite.com.

EAST Exhibitor: Northeast Machinery Sales serves manufacturers and facricators of the northeastern states and is a subdivision of Mid Atlantic Machinery. Together, NMS and MAM, are leading machine tool distributors helping metal fabricators compete in a global marketplace. Thanks to decades of experience and deep, long-lasting relationships, we help businesses of all sizes implement tools and technology that increase efficiency and lower costs. Stop by our booth to check out FlexDrill by FlexCNC, Midwest Automation, Pat Mooney Saws and TigerStop. MAM represents top brands including, but not limited to: ARKU, Cidan, Faccin, FlexCNC, Hornet, Kinetic, Midwest Automation, Miller Electric, OMAX, Pat Mooney Saws, Prodevco, TigerStop, Trumpf, Virtek and Universal Robots About FlexCNC: Headquarterd in Wapakoneta, OH, FlexCNC has been manufacturing CNC machines as well as tapping arms, die grinding arms, torque arms, assembly and part manipulators since 1984. They have thousands of customers worldwide with referrals readily available.

EAST Exhibitor: At Linde, we are a trusted provider of industrial gases, applications, products, equipment and services that support welding, cutting and other processes. Our PROSTAR® product line includes welding supplies, cutting machines and automation from a large variety of manufacturers, and our strategically distributed plants and hubs allow us to efficiently supply our customers with our full range of industrial and process gases. We are an overall solutions provider and through our exclusive StarSolver® Productivity Enhancement Program, we work with you to reduce manufacturing costs, increase productivity and improve quality. We also have five R&D centers dedicated to developing new technologies that help you do just that.

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