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EAST Exhibitor: YAMAZEN is a specialized global trading company with a strong focus in the import and distribution of the world’s finest CNC machine tools, tooling and industrial equipment. Our factory to market approach allows us to link the manufacturer to the end-user, providing for quicker response and top notch local market support.With a broad lineup of high-performance machine tools from industry leading builders such as Brother, Matsuura, Mitsubishi, Mitutoyo and Takisawa, our engineers have a wide range of options for developing the most productive solutions. Our strong relationships with our builder partners allow us to keep our machines and parts well stocked, so you will get the right solution when your company needs it. At YAMAZEN, we are here for you. www.yamazen.com

EAST Exhibitor: SCHUNK is shaping the future with innovative technologies - the experienced automation and production specialist is pushing the further development and digitalization of its product and service portfolio in order to make industrial processes more efficient, transparent and sustainable. The family-owned company with headquarters in Germany is a global leader in toolholding and workholding, gripping technology and automation technology. Approximately 3,500 employees in 8 plants and 34 directly owned subsidiaries and distribution partners in more than 50 countries throughout the world ensure an intensive market presence.

EAST Exhibitor: TE-CO is a leading US manufacturer of Workholding Components and Systems.  TE-CO began in 1929 as the Tietzmann Tool Company.  Through the years our product line has continued to grow from basic clamping components to precision vises and hydraulic workholding.  The TE-CO name is known for quality products and outstanding customer service.  Our current product lines include: Tooling Components, Jig & Fixture Components, Clamping Kits, Spring & Ball Plungers, Gaging and Inspection Items, CMM Fixturing, Vises & Vise Accessories, Tooling Columns & Plates, Toggle Clamps and Clamping Levers & Handles.

EAST Exhibitor: SolidCAM's world class CAM software, seamlessly integrated in SOLIDWORKS and Inventor, powers even the most complex Mill-Turn and Swiss-Type CNC Machines, with the best tool paths, amazing visualization, and unmatched tools for multi-channel synchronization. SolidCAM offers the unique amazing iMachining technology that saves 70% and more in machining time, increases tool life 5-10 times and more, and provides a Technology Wizard that automatically calculates optimal feeds and speeds for all material types, cutting tools and CNC machines.

EAST Exhibitor: Yarde Metals is a global metals service center supplying aluminum, stainless steel, carbon steel, brass and copper to the aerospace, defense, firearms, medical, automotive, screw machine, clean energry, building & construction and general machining industries for over 45 years.

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EAST Session: Abstract : As factories and job shops move towards Industry 4.0, machine tools are becoming more connected, opening up new possibilities for productivity and efficiency. However, this connectivity also brings new cybersecurity risks. Many manufacturers think cybersecurity is just an IT issue, but the reality is that the shop floor is now a prime target for cyberattacks, ransomware, and system breaches that can halt production and damage equipment. In this session, we'll dive into practical, actionable strategies to boost cybersecurity specifically for machine tools and manufacturing systems. You'll learn why modern CNC machines, robots, and connected equipment are at risk, discover common vulnerabilities in connected manufacturing environments, and explore cost-effective cybersecurity best practices tailored for small and medium manufacturers. We'll also discuss how to collaborate with machine builders, software providers, and integrators to build resilient systems, share real-world case studies of attacks and lessons learned, and outline key steps you can take today to reduce risk without slowing down production. Whether you're running a high-mix job shop or a high-volume plant, this session will help you understand cybersecurity from the perspectives of operators, plant managers, and owners, and provide you with a roadmap to protect your business as you modernize operations. Significance/Importance : This presentation is crucial because it equips manufacturers with practical strategies to protect their connected systems from cyber threats, ensuring productivity and safety as they embrace Industry 4.0. Additionally, it will help the shop owner to be compliant with the cybersecurity requirement from the U.S. Deportment of Department of Defense (DoD) and European regulations.

EAST Session: Abstract : Every leader wants better results – higher sales, greater profitability, stronger talent retention. But results don’t appear out of thin air. They are outcomes, effects—each with a cause. If you want to change the results your organization is getting, you must influence what’s driving them. It’s a simple concept: for every effect, there is a cause. Yet, in the manufacturing industry, many leaders struggle to connect the dots between the two. What’s really behind your key performance indicators? The answer lies not just in the actions and behaviors of your workforce but in what drives those behaviors. This session will take you beyond the surface—the visible metrics, processes, and results—to the unseen forces shaping them. The real game-changer? The quality of thinking within your organization. Your employees' beliefs shape their thought patterns, which drive their daily decisions, actions, and ultimately, your bottom line. An organization can never outperform the mindset of its people. Join us to discover how shifting the beliefs of your workforce can elevate performance and push your organization to new heights. Significance/Importance : Manufacturing leaders strive for higher sales, profitability, and talent retention, but these results stem from deeper causes. But there are unseen forces behind key performance indicators—employee beliefs and thought patterns. Only by shifting mindsets can leaders drive better decisions, behaviors, and outcomes. You can unlock the power of thinking to elevate performance and position your organization for long-term success. And you must if you want to set yourself apart from the masses.