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EAST Exhibitor: YAMAZEN is a specialized global trading company with a strong focus in the import and distribution of the world’s finest CNC machine tools, tooling and industrial equipment. Our factory to market approach allows us to link the manufacturer to the end-user, providing for quicker response and top notch local market support.With a broad lineup of high-performance machine tools from industry leading builders such as Brother, Matsuura, Mitsubishi, Mitutoyo and Takisawa, our engineers have a wide range of options for developing the most productive solutions. Our strong relationships with our builder partners allow us to keep our machines and parts well stocked, so you will get the right solution when your company needs it. At YAMAZEN, we are here for you. www.yamazen.com

EAST Exhibitor: SCHUNK is shaping the future with innovative technologies - the experienced automation and production specialist is pushing the further development and digitalization of its product and service portfolio in order to make industrial processes more efficient, transparent and sustainable. The family-owned company with headquarters in Germany is a global leader in toolholding and workholding, gripping technology and automation technology. Approximately 3,500 employees in 8 plants and 34 directly owned subsidiaries and distribution partners in more than 50 countries throughout the world ensure an intensive market presence.

EAST Exhibitor: TE-CO is a leading US manufacturer of Workholding Components and Systems.  TE-CO began in 1929 as the Tietzmann Tool Company.  Through the years our product line has continued to grow from basic clamping components to precision vises and hydraulic workholding.  The TE-CO name is known for quality products and outstanding customer service.  Our current product lines include: Tooling Components, Jig & Fixture Components, Clamping Kits, Spring & Ball Plungers, Gaging and Inspection Items, CMM Fixturing, Vises & Vise Accessories, Tooling Columns & Plates, Toggle Clamps and Clamping Levers & Handles.

EAST Exhibitor: SolidCAM's world class CAM software, seamlessly integrated in SOLIDWORKS and Inventor, powers even the most complex Mill-Turn and Swiss-Type CNC Machines, with the best tool paths, amazing visualization, and unmatched tools for multi-channel synchronization. SolidCAM offers the unique amazing iMachining technology that saves 70% and more in machining time, increases tool life 5-10 times and more, and provides a Technology Wizard that automatically calculates optimal feeds and speeds for all material types, cutting tools and CNC machines.

EAST Exhibitor: Yarde Metals is a global metals service center supplying aluminum, stainless steel, carbon steel, brass and copper to the aerospace, defense, firearms, medical, automotive, screw machine, clean energry, building & construction and general machining industries for over 45 years.

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EAST Session: Manufacturing sales have hit a wall. Deals are taking longer to close and costing more to win. Since 2022, sales cycles have increased by 22%, while win rates have slipped by 17%. In this engaging fireside chat, industry experts will discuss why investing in ecommerce is essential—but notoriously difficult—for manufacturing companies with complex sales environments. From managing global sales teams and navigating intricate buyer journeys to configuring millions of product options, the challenges are vast. Join us to learn: - How to create product discovery experiences that reduce complexity for buyers. - Best practices for optimizing product data to ensure your entire catalog is discoverable and configurable online. - How to leverage insights from digital interactions to drive better business decisions. Don’t miss this candid conversation on how manufacturers are transforming their digital sales approach to boost efficiency, drive revenue, and enhance the buying experience. Significance/Importance: This topic is critical because manufacturing sales are increasingly complex, with deals taking longer to close and win rates declining—sales cycles have increased by 22% and win rates have dropped by 17% since 2022. As manufacturers face mounting pressure to streamline operations and drive revenue, adopting ecommerce solutions is essential. However, the complexity of managing global sales teams, serving thousands of buyers, and configuring millions of product options poses significant challenges. Understanding how to reduce this complexity through effective product discovery, optimized data, and actionable insights is vital for manufacturers striving to remain competitive and enhance their digital transformation journey.

EAST Session: Moderated by Colin Gilchrist For many small and medium-sized manufacturers, the overwhelming volume of information on security best practices can make organizational adoption seem daunting. From establishing basic network hygiene to tackling complex frameworks like CMMC and NIST 800-82, the journey requires careful navigation through a maze of advice, regulations, and consulting services. This panel discussion will demystify the process of implementing security at various scales, exploring practical approaches, key technologies, and industry best practices. Executives from machine monitoring, advanced security, digital numeric control (DNC) solutions and regulatory compliance, resilience and data protection — moderated by a strategic integrator serving both additive and subtractive manufacturing for the federal government—will share their insights. Designed for decision-makers, this interactive conversation will provide a clear roadmap to help organizations begin or advance their security journey. Attendees will gain a conversational understanding of the critical choices, trade-offs, and strategies needed to safeguard their operations in today’s evolving threat landscape.