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EAST Exhibitor:

EAST Exhibitor:

EAST Exhibitor: Whitney Tool is recognized as a leading manufacturer of Woodruff Style Slotting and Keyseat Cutting Tools, as well as Counterbores, Counterbore Pilots, T-Slot, Dovetail, and other specialty milling cutters including Center Drills and Countersinks. Whitney Tool is also a leading manufacturer of Drill and Tap Extensions. In addition, Whitney Tool recently took a leadership position in the manufacture of de-burring tools through the acquisition of Cogsdill Enterprises, the developer and patent holder of the Burr-Zit™ tool.  While we offer a broad standard product line, we also continue to be the industry leader in the fast delivery of top quality custom-made cutting tools. We make a variety of custom-made shank type and arbor type milling cutters in high speed steel, cobalt, carbide tipped, and solid carbide. Furthermore, Whitney Tool can add radii to all types of cutters. We also provide all types of coatings: TiN, TiCN, TiALN, as well as other special coatings and can also provide operation specific edge prep.

EAST Exhibitor:

EAST Exhibitor: YAMAZEN is a specialized global trading company with a strong focus in the import and distribution of the world’s finest CNC machine tools, tooling and industrial equipment. Our factory to market approach allows us to link the manufacturer to the end-user, providing for quicker response and top notch local market support.With a broad lineup of high-performance machine tools from industry leading builders such as Brother, Matsuura, Mitsubishi, Mitutoyo and Takisawa, our engineers have a wide range of options for developing the most productive solutions. Our strong relationships with our builder partners allow us to keep our machines and parts well stocked, so you will get the right solution when your company needs it. At YAMAZEN, we are here for you. www.yamazen.com

EAST Exhibitor: Yarde Metals is a global metals service center supplying aluminum, stainless steel, carbon steel, brass and copper to the aerospace, defense, firearms, medical, automotive, screw machine, clean energry, building & construction and general machining industries for over 45 years.

EAST Session: Abstract : As factories and job shops move towards Industry 4.0, machine tools are becoming more connected, opening up new possibilities for productivity and efficiency. However, this connectivity also brings new cybersecurity risks. Many manufacturers think cybersecurity is just an IT issue, but the reality is that the shop floor is now a prime target for cyberattacks, ransomware, and system breaches that can halt production and damage equipment. In this session, we'll dive into practical, actionable strategies to boost cybersecurity specifically for machine tools and manufacturing systems. You'll learn why modern CNC machines, robots, and connected equipment are at risk, discover common vulnerabilities in connected manufacturing environments, and explore cost-effective cybersecurity best practices tailored for small and medium manufacturers. We'll also discuss how to collaborate with machine builders, software providers, and integrators to build resilient systems, share real-world case studies of attacks and lessons learned, and outline key steps you can take today to reduce risk without slowing down production. Whether you're running a high-mix job shop or a high-volume plant, this session will help you understand cybersecurity from the perspectives of operators, plant managers, and owners, and provide you with a roadmap to protect your business as you modernize operations. Significance/Importance : This presentation is crucial because it equips manufacturers with practical strategies to protect their connected systems from cyber threats, ensuring productivity and safety as they embrace Industry 4.0. Additionally, it will help the shop owner to be compliant with the cybersecurity requirement from the U.S. Deportment of Department of Defense (DoD) and European regulations.

EAST Session: Manufacturing sales have hit a wall. Deals are taking longer to close and costing more to win. Since 2022, sales cycles have increased by 22%, while win rates have slipped by 17%. In this engaging fireside chat, industry experts will discuss why investing in ecommerce is essential—but notoriously difficult—for manufacturing companies with complex sales environments. From managing global sales teams and navigating intricate buyer journeys to configuring millions of product options, the challenges are vast. Join us to learn: - How to create product discovery experiences that reduce complexity for buyers. - Best practices for optimizing product data to ensure your entire catalog is discoverable and configurable online. - How to leverage insights from digital interactions to drive better business decisions. Don’t miss this candid conversation on how manufacturers are transforming their digital sales approach to boost efficiency, drive revenue, and enhance the buying experience. Significance/Importance: This topic is critical because manufacturing sales are increasingly complex, with deals taking longer to close and win rates declining—sales cycles have increased by 22% and win rates have dropped by 17% since 2022. As manufacturers face mounting pressure to streamline operations and drive revenue, adopting ecommerce solutions is essential. However, the complexity of managing global sales teams, serving thousands of buyers, and configuring millions of product options poses significant challenges. Understanding how to reduce this complexity through effective product discovery, optimized data, and actionable insights is vital for manufacturers striving to remain competitive and enhance their digital transformation journey.

Speaker at EAST: John Biagioni, President, Lampin Corporation

EAST Session: Moderated by: Mark Michalski Adopting smart technologies like IoT, AI, and automation isn’t just about innovation—it’s about alignment, impact, and readiness. In this practical, strategy-focused panel, hear directly from manufacturers and technology experts who’ve successfully navigated the journey from pilot projects to scalable solutions. Join us to explore how small and mid-sized manufacturers can: - Align tech investments with business goals - Learn from real-world success stories in aerospace, medtech, and machining - Upskill their workforce to support digital transformation - Access regional resources for implementation support - Whether you're just exploring smart tech or already scaling, you’ll leave with actionable insights and connections to help future-proof your operations.