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EAST Session: Abstract : Your ERP holds a wealth of valuable customer and sales data—but finding and acting on the right opportunities can feel like searching for a needle in a haystack. By adding a CRM system to compliment your ERP system, manufacturers gain a 360-degree view of their business, allowing them to make smarter decisions in forecasting, product management and sales potential. In today’s competitive manufacturing landscape, sales growth is about leveraging your data to unlock new deals. This session will explain how you can use customer relationship management (CRM) software to bridge the gap. You will learn: How a CRM transforms raw ERP data into actionable insights  How to use those insights to grow from your existing customers  Where to find cross-sell and upsell opportunities in your ERP data  How to prioritize accounts based on real-time purchasing trends.   Significance/Importance : Accurate sales forecasting is crucial for driving growth and efficiency in the manufacturing sector. It provides valuable insights into future demand and market trends, enabling manufacturers to optimize resources, streamline processes, and enhance customer satisfaction.

Speaker at EAST: Virag Vora, Technical Sales Engineer, TwinThread

Speaker at EAST: Robert Belsjoe, SVP Sales, AMERS, SugarCRM

EAST Session:

Speaker at EAST: Tara Gray, Event Marketing Manager, SugarCRM

Speaker at EAST: Lars Faller, Corporate Account Manager, SIEMENS

EAST Session: Industrial AI is more accessible than ever. This technology, long viewed as “too complex” to implement, is now a practical productivity accelerator for manufacturers. The complexity misconception stems, in part, from the thinking that integration requires tearing out current systems. However, the reality is that it’s easily compatible with most legacy systems. By layering Industrial AI, ML, and other complementary tools on top of this existing data infrastructure, manufacturers reveal new improvement areas and free key resources to focus on the work that dictates long-term success. In this session, you’ll see how Industrial AI turns today’s operational challenges into an opportunity, a springboard for growth, and a means to provide your people with essential solutions. With capabilities like real‑time data contextualization and prescriptive recommendations, Industrial AI helps: - Make smarter decisions faster - Deliver continuous, measurable value - Scale subject matter expertise enterprise-wide Join us to learn how Industrial AI amplifies your workforce, maximizes the potential of your operations, and moves it forward faster than ever.

Speaker at EAST: Nat Frampton, Co-Founder, LECS Energy, LLC

Speaker at EAST: John Carpenter, Founder, Owner, President, Excellerant

Speaker at EAST: Eric Swezey, Senior Enterprise Account Executive, Zoovu