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Ditch the Guesswork: Use AI to Truly Understand Your Customers

EAST Session: Abstract : Manufacturers have more customer data than ever before, yet many still struggle to turn that data into real insights. Too often, sales teams rely on gut instinct, outdated reports, or incomplete CRM entries, leading to missed opportunities and inefficient processes. AI changes the game by analyzing patterns humans can’t see, uncovering hidden sales opportunities, and predicting customer needs before they arise. In this session, we’ll explore how AI can transform the way manufacturers understand and engage with customers—without requiring a complete digital overhaul. We’ll discuss real-world applications of AI in sales and customer relationships, including proactive recommendations, automated data capture, and predictive insights. You’ll leave with a clear understanding of how AI can help you move beyond guesswork, make data-driven decisions, and build stronger, more profitable customer relationships. Significance/Importance : Manufacturers have long relied on relationships and gut instinct to drive sales, but today’s competitive landscape demands more. Traditional CRMs were meant to help but became data-entry burdens, leading to poor adoption and missed opportunities. AI is changing the game by turning raw data into actionable insights—automating manual processes, predicting customer needs, and uncovering hidden sales opportunities. Companies that embrace AI gain a competitive edge, while those that don’t risk falling behind. This session will show how AI helps manufacturers move beyond guesswork, make smarter decisions, and build stronger customer relationships with less effort.

Executive Perspectives on Navigating and Understanding Today’s Security Landscape for Small and Medium Manufacturers

EAST Session: Moderated by Colin Gilchrist For many small and medium-sized manufacturers, the overwhelming volume of information on security best practices can make organizational adoption seem daunting. From establishing basic network hygiene to tackling complex frameworks like CMMC and NIST 800-82, the journey requires careful navigation through a maze of advice, regulations, and consulting services. This panel discussion will demystify the process of implementing security at various scales, exploring practical approaches, key technologies, and industry best practices. Executives from machine monitoring, advanced security, digital numeric control (DNC) solutions and regulatory compliance, resilience and data protection — moderated by a strategic integrator serving both additive and subtractive manufacturing for the federal government—will share their insights. Designed for decision-makers, this interactive conversation will provide a clear roadmap to help organizations begin or advance their security journey. Attendees will gain a conversational understanding of the critical choices, trade-offs, and strategies needed to safeguard their operations in today’s evolving threat landscape.

Nat Frampton

Speaker at EAST: Nat Frampton, Co-Founder, LECS Energy, LLC

John Carpenter

Speaker at EAST: John Carpenter, Founder, Owner, President, Excellerant

Celebration of New England Manufacturing Reception

EAST Session: Wednesday, May 14 from 5-7PM Sponsored by the Eastern States Exposition and West Springfield Convention & Visitors Bureau. This event, featuring appetizers and beer, will take place outside between buildings 3 & 5.

Eric Swezey

Speaker at EAST: Eric Swezey, Senior Enterprise Account Executive, Zoovu

William Harvey

Speaker at EAST: William Harvey, EVP Software Programs, AURA Technologies

Rob Sims

Speaker at EAST: Rob Sims, Founder & CTO, Alchemi Data Management, Inc.

Leveraging Advanced Technologies to Improve Manufacturing Operations

EAST Session: Effective data collection is critical for optimizing production lines, yet traditional methods such as manual recording and PLC-coded data collection are fraught with inefficiencies and inaccuracies. Manual data entry often misses short downtime events and is subject to operator bias, while PLC-based systems suffer from inconsistencies, excessive costs, and revalidation challenges. The future of data collection lies in automation, modular modeling, and intelligent data processing, providing a foundation for digital transformation and sustainable manufacturing excellence. This session will explore the following concepts: · Advanced data collection goes beyond monitoring bottleneck operations, incorporating machine-level insights across all assets. · A multi-layered approach – integrating real-time signal processing, logic engines, and high-speed data acquisition – enhances fidelity, reduces integration costs, and improves root cause analysis. · Additionally, Aa Fault Learning approach dynamically identifies and ranks faults, leading to better diagnostics and predictive maintenance. · By leveraging digital twins, synchronizing multiple data streams, and enabling fast data validation, companies can significantly improve operational efficiency. · A robust data collection strategy supports MES, OEE, and AI/ML applications, ensuring accurate modeling, predictive analytics, and enterprise-wide standardization.

Unlocking Insights: Revolutionizing Aerospace Manufacturing with Digital Threads

EAST Session: The aerospace manufacturing industry faces significant challenges, including the need for increased efficiency, flexibility, and cost reduction. Join us as we explore a real manufacturing scenario to see how vertical data integration from IT to OT can transform these challenges into opportunities. By connecting information silos throughout the manufacturing process, we enhance traceability and collaboration. Utilizing digital twin technology and smart manufacturing solutions enables virtual testing and optimization, helping validate part programs early on. Automation benefits, such as improved precision and consistency for example through advanced robotics, minimize human error and labor costs while increasing productivity. This integration fosters a data-driven manufacturing environment, driving innovation and competitiveness in aerospace manufacturing.