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EAST Session:

EAST Session:

EAST Session: Manufacturing sales have hit a wall. Deals are taking longer to close and costing more to win. Since 2022, sales cycles have increased by 22%, while win rates have slipped by 17%. In this engaging fireside chat, industry experts will discuss why investing in ecommerce is essential—but notoriously difficult—for manufacturing companies with complex sales environments. From managing global sales teams and navigating intricate buyer journeys to configuring millions of product options, the challenges are vast. Join us to learn: - How to create product discovery experiences that reduce complexity for buyers. - Best practices for optimizing product data to ensure your entire catalog is discoverable and configurable online. - How to leverage insights from digital interactions to drive better business decisions. Don’t miss this candid conversation on how manufacturers are transforming their digital sales approach to boost efficiency, drive revenue, and enhance the buying experience. Significance/Importance: This topic is critical because manufacturing sales are increasingly complex, with deals taking longer to close and win rates declining—sales cycles have increased by 22% and win rates have dropped by 17% since 2022. As manufacturers face mounting pressure to streamline operations and drive revenue, adopting ecommerce solutions is essential. However, the complexity of managing global sales teams, serving thousands of buyers, and configuring millions of product options poses significant challenges. Understanding how to reduce this complexity through effective product discovery, optimized data, and actionable insights is vital for manufacturers striving to remain competitive and enhance their digital transformation journey.

EAST Session: Moderated by Colin Gilchrist For many small and medium-sized manufacturers, the overwhelming volume of information on security best practices can make organizational adoption seem daunting. From establishing basic network hygiene to tackling complex frameworks like CMMC and NIST 800-82, the journey requires careful navigation through a maze of advice, regulations, and consulting services. This panel discussion will demystify the process of implementing security at various scales, exploring practical approaches, key technologies, and industry best practices. Executives from machine monitoring, advanced security, digital numeric control (DNC) solutions and regulatory compliance, resilience and data protection — moderated by a strategic integrator serving both additive and subtractive manufacturing for the federal government—will share their insights. Designed for decision-makers, this interactive conversation will provide a clear roadmap to help organizations begin or advance their security journey. Attendees will gain a conversational understanding of the critical choices, trade-offs, and strategies needed to safeguard their operations in today’s evolving threat landscape.

Speaker at EAST: John Biagioni, President, Lampin Corporation

EAST Session: Moderated by: Mark Michalski Adopting smart technologies like IoT, AI, and automation isn’t just about innovation—it’s about alignment, impact, and readiness. In this practical, strategy-focused panel, hear directly from manufacturers and technology experts who’ve successfully navigated the journey from pilot projects to scalable solutions. Join us to explore how small and mid-sized manufacturers can: - Align tech investments with business goals - Learn from real-world success stories in aerospace, medtech, and machining - Upskill their workforce to support digital transformation - Access regional resources for implementation support - Whether you're just exploring smart tech or already scaling, you’ll leave with actionable insights and connections to help future-proof your operations.

Speaker at EAST: Ellen Ellsworth, Director of Growth and Innovative Services, Mass MEP

Speaker at EAST: Eric Swezey, Senior Enterprise Account Executive, Zoovu

Speaker at EAST: Tom Sieger, Partner, NETFORMIC USA

EAST Session: Abstract : In today's highly competitive manufacturing landscape, operational efficiency is more critical than ever. Yet, excessive energy consumption and unplanned downtime remain major challenges, significantly impacting productivity and costs. Traditional maintenance strategies often fail to address the root causes of inefficiencies, leading to unnecessary energy waste and unexpected failures. This session explores Energy-Centered Maintenance (ECM)—a data-driven, AI-powered approach that goes beyond conventional reliability-centered maintenance by integrating energy efficiency as a key decision-making factor. By leveraging advanced IoT sensors, AI-driven analytics, and real-time machine health monitoring, manufacturers can proactively detect faults, minimize energy loss, and extend asset life. Through real-world case studies and industry insights, attendees will learn how ECM enables manufacturers to reduce operational expenses, prevent unplanned downtime, and achieve sustainability goals—all without compromising productivity. The session will also highlight how machine learning and AI-driven predictive analytics help manufacturers make smarter maintenance decisions, optimizing energy use while ensuring equipment reliability. Whether you're looking to cut energy costs, enhance machine uptime, or align with Industry 4.0 and sustainability initiatives, this session will provide practical takeaways to help you transform your maintenance strategy. Significance/Importance : Learning Objectives Understand the limitations of traditional maintenance strategies and how excessive energy waste and unexpected downtime impact manufacturing costs and efficiency. Explore the principles of Energy-Centered Maintenance (ECM) and how AI-driven predictive analytics can optimize machine performance, reduce energy waste, and prevent costly breakdowns.