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Speaker at EAST: Robert Belsjoe, SVP Sales, AMERS, SugarCRM

Speaker at EAST: John McCullough, General Manager, Marketing, Kubotek Kosmos

EAST Session:

EAST Session:

Speaker at EAST: Tara Gray, Event Marketing Manager, SugarCRM

Speaker at EAST: Lars Faller, Corporate Account Manager, SIEMENS

EAST Session: Abstract : Enterprise-scale manufacturers continue to expand the use of precise 3D data and connected annotations, called Model-Based Definition (MBD), in place of traditional engineering drawings. The extent to which downstream suppliers are able to respond effectively to this ongoing, cross-industry change will be a significant determining factor on the structure of the manufacturing supply change in future decades. Guidelines from the United States Department of Defense (DoD) are major agents for change in this process. The DoD recognizes that MBD's capacity to support interoperable reuse of data across multiple production systems can accelerate engineering and manufacturing, improve quality, and reduce costs. When major private sector institutions like Deloitte produce findings showing how larger enterprises can gain efficiencies through these practices, expectations grow for the downstream suppliers to align themselves to these changes. For example: Lockheed has already made public that it expects its suppliers to be able to provide inspection data generated in downstream processes to be returned to them, a level of data exchange — the Digital Thread — only possible through integrated MBD processes. Understanding the factors that are currently limiting the expansion of MBD practices, and how technologies are being deployed to overcome those limits, gives perspective to today's manufacturing supplier on how they can prepare for the most imminent developments likely to arise. Significance/Importance : Industry advancement towards model-based definition (MBD) grows with each passing day in many key industries; leading the way are aerospace and defense. Major OEM manufacturers are deeply invested in this process evolution, and there are few if any market pressures influencing factors towards any other direction. Only inertia and cost of entry are acting to constrain this fundamental change.

EAST Session: Abstract : Every leader wants better results – higher sales, greater profitability, stronger talent retention. But results don’t appear out of thin air. They are outcomes, effects—each with a cause. If you want to change the results your organization is getting, you must influence what’s driving them. It’s a simple concept: for every effect, there is a cause. Yet, in the manufacturing industry, many leaders struggle to connect the dots between the two. What’s really behind your key performance indicators? The answer lies not just in the actions and behaviors of your workforce but in what drives those behaviors. This session will take you beyond the surface—the visible metrics, processes, and results—to the unseen forces shaping them. The real game-changer? The quality of thinking within your organization. Your employees' beliefs shape their thought patterns, which drive their daily decisions, actions, and ultimately, your bottom line. An organization can never outperform the mindset of its people. Join us to discover how shifting the beliefs of your workforce can elevate performance and push your organization to new heights. Significance/Importance : Manufacturing leaders strive for higher sales, profitability, and talent retention, but these results stem from deeper causes. But there are unseen forces behind key performance indicators—employee beliefs and thought patterns. Only by shifting mindsets can leaders drive better decisions, behaviors, and outcomes. You can unlock the power of thinking to elevate performance and position your organization for long-term success. And you must if you want to set yourself apart from the masses.

EAST Session: Abstract : In today's highly competitive manufacturing landscape, operational efficiency is more critical than ever. Yet, excessive energy consumption and unplanned downtime remain major challenges, significantly impacting productivity and costs. Traditional maintenance strategies often fail to address the root causes of inefficiencies, leading to unnecessary energy waste and unexpected failures. This session explores Energy-Centered Maintenance (ECM)—a data-driven, AI-powered approach that goes beyond conventional reliability-centered maintenance by integrating energy efficiency as a key decision-making factor. By leveraging advanced IoT sensors, AI-driven analytics, and real-time machine health monitoring, manufacturers can proactively detect faults, minimize energy loss, and extend asset life. Through real-world case studies and industry insights, attendees will learn how ECM enables manufacturers to reduce operational expenses, prevent unplanned downtime, and achieve sustainability goals—all without compromising productivity. The session will also highlight how machine learning and AI-driven predictive analytics help manufacturers make smarter maintenance decisions, optimizing energy use while ensuring equipment reliability. Whether you're looking to cut energy costs, enhance machine uptime, or align with Industry 4.0 and sustainability initiatives, this session will provide practical takeaways to help you transform your maintenance strategy. Significance/Importance : Learning Objectives Understand the limitations of traditional maintenance strategies and how excessive energy waste and unexpected downtime impact manufacturing costs and efficiency. Explore the principles of Energy-Centered Maintenance (ECM) and how AI-driven predictive analytics can optimize machine performance, reduce energy waste, and prevent costly breakdowns.

EAST Session: Industrial AI is more accessible than ever. This technology, long viewed as “too complex” to implement, is now a practical productivity accelerator for manufacturers. The complexity misconception stems, in part, from the thinking that integration requires tearing out current systems. However, the reality is that it’s easily compatible with most legacy systems. By layering Industrial AI, ML, and other complementary tools on top of this existing data infrastructure, manufacturers reveal new improvement areas and free key resources to focus on the work that dictates long-term success. In this session, you’ll see how Industrial AI turns today’s operational challenges into an opportunity, a springboard for growth, and a means to provide your people with essential solutions. With capabilities like real‑time data contextualization and prescriptive recommendations, Industrial AI helps: - Make smarter decisions faster - Deliver continuous, measurable value - Scale subject matter expertise enterprise-wide Join us to learn how Industrial AI amplifies your workforce, maximizes the potential of your operations, and moves it forward faster than ever.