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EAST Session: Abstract : Manufacturers are keen and pragmatic on how their capital is used to advance their state of manufacturing.  And it is clear to them how investments in physical assets bring operational value.  What is not so clear is the value-add of technology to their operations.  In this session, you will learn how to translate the value of technology to operations to facilitate internal planning and justification for technology investments. You will learn how to build a business case around technology to show the expected value and ROI of that investment. Using this approach, the project team can report the financial gains to key constituents to help with continued funding and support.  Significance/Importance : Manufacturers are keen and pragmatic on how their capital is used to advance their state of manufacturing.  And it is clear to them how investments in physical assets bring operational value.  What is not so clear is the value-add of technology to their operations.  In this session, you will learn how to translate the value of technology to operations to facilitate internal planning and justification for technology investments. 

Speaker at EAST: Nasir Mannan, Owner | Principal Engineer, M3DI LLC | CCAT

Speaker at EAST: James Cooper, Senior Account Executive, SmartSights

EAST Session:

Speaker at EAST: Lars Faller, Corporate Account Manager, SIEMENS

EAST Session: Manufacturing sales have hit a wall. Deals are taking longer to close and costing more to win. Since 2022, sales cycles have increased by 22%, while win rates have slipped by 17%. In this engaging fireside chat, industry experts will discuss why investing in ecommerce is essential—but notoriously difficult—for manufacturing companies with complex sales environments. From managing global sales teams and navigating intricate buyer journeys to configuring millions of product options, the challenges are vast. Join us to learn: - How to create product discovery experiences that reduce complexity for buyers. - Best practices for optimizing product data to ensure your entire catalog is discoverable and configurable online. - How to leverage insights from digital interactions to drive better business decisions. Don’t miss this candid conversation on how manufacturers are transforming their digital sales approach to boost efficiency, drive revenue, and enhance the buying experience. Significance/Importance: This topic is critical because manufacturing sales are increasingly complex, with deals taking longer to close and win rates declining—sales cycles have increased by 22% and win rates have dropped by 17% since 2022. As manufacturers face mounting pressure to streamline operations and drive revenue, adopting ecommerce solutions is essential. However, the complexity of managing global sales teams, serving thousands of buyers, and configuring millions of product options poses significant challenges. Understanding how to reduce this complexity through effective product discovery, optimized data, and actionable insights is vital for manufacturers striving to remain competitive and enhance their digital transformation journey.

Speaker at EAST: John Biagioni, President, Lampin Corporation

Speaker at EAST: Manoj Thakur, CEO, Driscoll Associates

EAST Session: Wednesday, May 14 from 5-7PM Sponsored by the Eastern States Exposition and West Springfield Convention & Visitors Bureau. This event, featuring appetizers and beer, will take place outside between buildings 3 & 5.

Speaker at EAST: John McCullough, General Manager, Marketing, Kubotek Kosmos