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Speaker at EAST: Tara Gray, Event Marketing Manager, SugarCRM

Speaker at EAST: Michael Tamasi, Owner and CEO | Co-Chair | Chair, Board Of Directors, AccuRounds | Advanced Manufacturing Collaborative | GBMP

Speaker at EAST: John Carpenter, Founder, Owner, President, Excellerant

Speaker at EAST: Tom Connell, Vice President of Business Development for the Americas, Magic Software

EAST Session: Moderated by: Ryan Cahalane. In this dynamic session, experts from Axiom Systems will present innovative strategies to optimize operations and drive competitive advantages for mid-market manufacturers. From leveraging technology to implementing lean principles, this session will explore real-world solutions for achieving operational excellence in today’s ever-changing industrial landscape.

Speaker at EAST: Ryan Cahalane, Managing Partner, Axiom Systems

EAST Session:

Speaker at EAST: Sam Kusack, President, Kammetal Inc.

Speaker at EAST: Brian Richmond, Chief Revenue Officer, Nanoprecise SCI Corp

EAST Session: Manufacturing sales have hit a wall. Deals are taking longer to close and costing more to win. Since 2022, sales cycles have increased by 22%, while win rates have slipped by 17%. In this engaging fireside chat, industry experts will discuss why investing in ecommerce is essential—but notoriously difficult—for manufacturing companies with complex sales environments. From managing global sales teams and navigating intricate buyer journeys to configuring millions of product options, the challenges are vast. Join us to learn: - How to create product discovery experiences that reduce complexity for buyers. - Best practices for optimizing product data to ensure your entire catalog is discoverable and configurable online. - How to leverage insights from digital interactions to drive better business decisions. Don’t miss this candid conversation on how manufacturers are transforming their digital sales approach to boost efficiency, drive revenue, and enhance the buying experience. Significance/Importance: This topic is critical because manufacturing sales are increasingly complex, with deals taking longer to close and win rates declining—sales cycles have increased by 22% and win rates have dropped by 17% since 2022. As manufacturers face mounting pressure to streamline operations and drive revenue, adopting ecommerce solutions is essential. However, the complexity of managing global sales teams, serving thousands of buyers, and configuring millions of product options poses significant challenges. Understanding how to reduce this complexity through effective product discovery, optimized data, and actionable insights is vital for manufacturers striving to remain competitive and enhance their digital transformation journey.