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EAST Session: Moderated by Colin Gilchrist For many small and medium-sized manufacturers, the overwhelming volume of information on security best practices can make organizational adoption seem daunting. From establishing basic network hygiene to tackling complex frameworks like CMMC and NIST 800-82, the journey requires careful navigation through a maze of advice, regulations, and consulting services. This panel discussion will demystify the process of implementing security at various scales, exploring practical approaches, key technologies, and industry best practices. Executives from machine monitoring, advanced security, digital numeric control (DNC) solutions and regulatory compliance, resilience and data protection — moderated by a strategic integrator serving both additive and subtractive manufacturing for the federal government—will share their insights. Designed for decision-makers, this interactive conversation will provide a clear roadmap to help organizations begin or advance their security journey. Attendees will gain a conversational understanding of the critical choices, trade-offs, and strategies needed to safeguard their operations in today’s evolving threat landscape.

EAST Session: Industrial AI is more accessible than ever. This technology, long viewed as “too complex” to implement, is now a practical productivity accelerator for manufacturers. The complexity misconception stems, in part, from the thinking that integration requires tearing out current systems. However, the reality is that it’s easily compatible with most legacy systems. By layering Industrial AI, ML, and other complementary tools on top of this existing data infrastructure, manufacturers reveal new improvement areas and free key resources to focus on the work that dictates long-term success. In this session, you’ll see how Industrial AI turns today’s operational challenges into an opportunity, a springboard for growth, and a means to provide your people with essential solutions. With capabilities like real‑time data contextualization and prescriptive recommendations, Industrial AI helps: - Make smarter decisions faster - Deliver continuous, measurable value - Scale subject matter expertise enterprise-wide Join us to learn how Industrial AI amplifies your workforce, maximizes the potential of your operations, and moves it forward faster than ever.

Speaker at EAST: John Biagioni, President, Lampin Corporation

EAST Session: Abstract : Manufacturers are keen and pragmatic on how their capital is used to advance their state of manufacturing.  And it is clear to them how investments in physical assets bring operational value.  What is not so clear is the value-add of technology to their operations.  In this session, you will learn how to translate the value of technology to operations to facilitate internal planning and justification for technology investments. You will learn how to build a business case around technology to show the expected value and ROI of that investment. Using this approach, the project team can report the financial gains to key constituents to help with continued funding and support.  Significance/Importance : Manufacturers are keen and pragmatic on how their capital is used to advance their state of manufacturing.  And it is clear to them how investments in physical assets bring operational value.  What is not so clear is the value-add of technology to their operations.  In this session, you will learn how to translate the value of technology to operations to facilitate internal planning and justification for technology investments. 

Speaker at EAST: Manoj Thakur, CEO, Driscoll Associates

EAST Session: Wednesday, May 14 from 5-7PM Sponsored by the Eastern States Exposition and West Springfield Convention & Visitors Bureau. This event, featuring appetizers and beer, will take place outside between buildings 3 & 5.

Speaker at EAST: John McCullough, General Manager, Marketing, Kubotek Kosmos

EAST Session: Manufacturing sales have hit a wall. Deals are taking longer to close and costing more to win. Since 2022, sales cycles have increased by 22%, while win rates have slipped by 17%. In this engaging fireside chat, industry experts will discuss why investing in ecommerce is essential—but notoriously difficult—for manufacturing companies with complex sales environments. From managing global sales teams and navigating intricate buyer journeys to configuring millions of product options, the challenges are vast. Join us to learn: - How to create product discovery experiences that reduce complexity for buyers. - Best practices for optimizing product data to ensure your entire catalog is discoverable and configurable online. - How to leverage insights from digital interactions to drive better business decisions. Don’t miss this candid conversation on how manufacturers are transforming their digital sales approach to boost efficiency, drive revenue, and enhance the buying experience. Significance/Importance: This topic is critical because manufacturing sales are increasingly complex, with deals taking longer to close and win rates declining—sales cycles have increased by 22% and win rates have dropped by 17% since 2022. As manufacturers face mounting pressure to streamline operations and drive revenue, adopting ecommerce solutions is essential. However, the complexity of managing global sales teams, serving thousands of buyers, and configuring millions of product options poses significant challenges. Understanding how to reduce this complexity through effective product discovery, optimized data, and actionable insights is vital for manufacturers striving to remain competitive and enhance their digital transformation journey.

EAST Session: Abstract : Your ERP holds a wealth of valuable customer and sales data—but finding and acting on the right opportunities can feel like searching for a needle in a haystack. By adding a CRM system to compliment your ERP system, manufacturers gain a 360-degree view of their business, allowing them to make smarter decisions in forecasting, product management and sales potential. In today’s competitive manufacturing landscape, sales growth is about leveraging your data to unlock new deals. This session will explain how you can use customer relationship management (CRM) software to bridge the gap. You will learn: How a CRM transforms raw ERP data into actionable insights  How to use those insights to grow from your existing customers  Where to find cross-sell and upsell opportunities in your ERP data  How to prioritize accounts based on real-time purchasing trends.   Significance/Importance : Accurate sales forecasting is crucial for driving growth and efficiency in the manufacturing sector. It provides valuable insights into future demand and market trends, enabling manufacturers to optimize resources, streamline processes, and enhance customer satisfaction.

Speaker at EAST: Robert Belsjoe, SVP Sales, AMERS, SugarCRM