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EAST Session: Abstract : Your ERP holds a wealth of valuable customer and sales data—but finding and acting on the right opportunities can feel like searching for a needle in a haystack. By adding a CRM system to compliment your ERP system, manufacturers gain a 360-degree view of their business, allowing them to make smarter decisions in forecasting, product management and sales potential. In today’s competitive manufacturing landscape, sales growth is about leveraging your data to unlock new deals. This session will explain how you can use customer relationship management (CRM) software to bridge the gap. You will learn: How a CRM transforms raw ERP data into actionable insights  How to use those insights to grow from your existing customers  Where to find cross-sell and upsell opportunities in your ERP data  How to prioritize accounts based on real-time purchasing trends.   Significance/Importance : Accurate sales forecasting is crucial for driving growth and efficiency in the manufacturing sector. It provides valuable insights into future demand and market trends, enabling manufacturers to optimize resources, streamline processes, and enhance customer satisfaction.

Speaker at EAST: Virag Vora, Technical Sales Engineer, TwinThread

Speaker at EAST: James Cooper, Senior Account Executive, SmartSights

Speaker at EAST: Robert Belsjoe, SVP Sales, AMERS, SugarCRM

EAST Session:

EAST Session:

Speaker at EAST: Tara Gray, Event Marketing Manager, SugarCRM

EAST Exhibitor: 4D Technology designs and manufactures surface gauges, surface roughness profilers and other metrology systems, for accurate measurement of precision surfaces. 4D products use patented technology to bring high resolution measurement to production environments, even in the presence of severe vibration and turbulence. The 4D InSpec Surface Gauge is the first handheld, high resolution instrument for non-contact measurement of surface features and defects. With Portable, affordable, and easy to use, the 4D InSpec puts high resolution measurement on the factory floor, in machine shops and deployed environments. Measure pits, scratches, nicks, dents, bumps, rivet depth, dot peen depth, etc., from 0.1 to 100 mils deep. The 4D InSpec is far more repeatable and accurate than visual comparison techniques often used for defect inspection. Unlike high-end metrology systems it is rugged, flexible and affordable, to measure features on a wide range of part geometries, even on curved surfaces, on blind features or inside of bores.