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Speaker at EAST: William Harvey, EVP Software Programs, AURA Technologies

EAST Session: Show Floor: 9:00 AM - 5:00 PM

EAST Session:

EAST Session: Abstract : Your ERP holds a wealth of valuable customer and sales data—but finding and acting on the right opportunities can feel like searching for a needle in a haystack. By adding a CRM system to compliment your ERP system, manufacturers gain a 360-degree view of their business, allowing them to make smarter decisions in forecasting, product management and sales potential. In today’s competitive manufacturing landscape, sales growth is about leveraging your data to unlock new deals. This session will explain how you can use customer relationship management (CRM) software to bridge the gap. You will learn: How a CRM transforms raw ERP data into actionable insights  How to use those insights to grow from your existing customers  Where to find cross-sell and upsell opportunities in your ERP data  How to prioritize accounts based on real-time purchasing trends.   Significance/Importance : Accurate sales forecasting is crucial for driving growth and efficiency in the manufacturing sector. It provides valuable insights into future demand and market trends, enabling manufacturers to optimize resources, streamline processes, and enhance customer satisfaction.

Speaker at EAST: Robert Belsjoe, SVP Sales, AMERS, SugarCRM

EAST Session:

EAST Session:

Speaker at EAST: Tara Gray, Event Marketing Manager, SugarCRM

At the Manufacturing Technology Series EAST, networking isn’t just a bonus—it’s where real business happens. And there’s no better way to connect with industry leaders, decision-makers, and potential partners than at the daily receptions.