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Ditch the Guesswork: Use AI to Truly Understand Your Customers

EAST Session: Abstract : Manufacturers have more customer data than ever before, yet many still struggle to turn that data into real insights. Too often, sales teams rely on gut instinct, outdated reports, or incomplete CRM entries, leading to missed opportunities and inefficient processes. AI changes the game by analyzing patterns humans can’t see, uncovering hidden sales opportunities, and predicting customer needs before they arise. In this session, we’ll explore how AI can transform the way manufacturers understand and engage with customers—without requiring a complete digital overhaul. We’ll discuss real-world applications of AI in sales and customer relationships, including proactive recommendations, automated data capture, and predictive insights. You’ll leave with a clear understanding of how AI can help you move beyond guesswork, make data-driven decisions, and build stronger, more profitable customer relationships. Significance/Importance : Manufacturers have long relied on relationships and gut instinct to drive sales, but today’s competitive landscape demands more. Traditional CRMs were meant to help but became data-entry burdens, leading to poor adoption and missed opportunities. AI is changing the game by turning raw data into actionable insights—automating manual processes, predicting customer needs, and uncovering hidden sales opportunities. Companies that embrace AI gain a competitive edge, while those that don’t risk falling behind. This session will show how AI helps manufacturers move beyond guesswork, make smarter decisions, and build stronger customer relationships with less effort.

Winning More Deals: How Manufacturers Use ERP Data to Boost Sales

EAST Session: Abstract : Your ERP holds a wealth of valuable customer and sales data—but finding and acting on the right opportunities can feel like searching for a needle in a haystack. By adding a CRM system to compliment your ERP system, manufacturers gain a 360-degree view of their business, allowing them to make smarter decisions in forecasting, product management and sales potential. In today’s competitive manufacturing landscape, sales growth is about leveraging your data to unlock new deals. This session will explain how you can use customer relationship management (CRM) software to bridge the gap. You will learn: How a CRM transforms raw ERP data into actionable insights  How to use those insights to grow from your existing customers  Where to find cross-sell and upsell opportunities in your ERP data  How to prioritize accounts based on real-time purchasing trends.   Significance/Importance : Accurate sales forecasting is crucial for driving growth and efficiency in the manufacturing sector. It provides valuable insights into future demand and market trends, enabling manufacturers to optimize resources, streamline processes, and enhance customer satisfaction.

Tara Gray

Speaker at EAST: Tara Gray, Event Marketing Manager, SugarCRM

4D Technology Corp

EAST Exhibitor: 4D Technology designs and manufactures surface gauges, surface roughness profilers and other metrology systems, for accurate measurement of precision surfaces. 4D products use patented technology to bring high resolution measurement to production environments, even in the presence of severe vibration and turbulence. The 4D InSpec Surface Gauge is the first handheld, high resolution instrument for non-contact measurement of surface features and defects. With Portable, affordable, and easy to use, the 4D InSpec puts high resolution measurement on the factory floor, in machine shops and deployed environments. Measure pits, scratches, nicks, dents, bumps, rivet depth, dot peen depth, etc., from 0.1 to 100 mils deep. The 4D InSpec is far more repeatable and accurate than visual comparison techniques often used for defect inspection. Unlike high-end metrology systems it is rugged, flexible and affordable, to measure features on a wide range of part geometries, even on curved surfaces, on blind features or inside of bores.

Airgas

EAST Exhibitor: About Airgas, Inc. Airgas, Inc. (NYSE: ARG), through its subsidiaries, is one of the nation’s leading suppliers of industrial, medical and specialty gases, and hardgoods, such as welding equipment and related products. Airgas is a leading U.S. producer of atmospheric gases with 16 air separation plants, a leading producer of carbon dioxide, dry ice, and nitrous oxide, one of the largest U.S. suppliers of safety products, and a leading U.S. supplier of refrigerants, ammonia products, and process chemicals. More than 15,000 employees work in approximately 1,100 locations, including branches, retail stores, gas fill plants, specialty gas labs, production facilities, and distribution centers. Airgas also markets its products and services through eBusiness, catalog, and telesales channels. Its national scale and strong local presence offer a competitive edge to its diversified

ACFM Corp

EAST Exhibitor: Environmental Air Solutions for Dust & Fume Control Since 1977 DESIGNERS • FABRICATORS • SUPPLIERS • INSTALLERS ACFM is a full service provider servicing New England & New York State with clean air solutions for dust & fume projects. We represent the finest in equipment manufacturers from around the globe and have a full service fleet providing on-site service, fabrication, and installation to deliver the highest efficiency systems at competitive prices. Why would you buy bits and pieces from disinterested middlemen? ACFM offers the added value of engineering expertise, customer service, troubleshooting, project management, and accountability. Contact our sales team to arrange a no cost no obligation review of current projects or your facility today.

ARCH Cutting Tools

EAST Exhibitor: ARCH Cutting Tools is an American manufacturer of solid round and indexable tooling. The family-owned and operated heritage of our acquired manufacturing locations allows us to put the customer first, and to keep quotes and lead times fast. From a standard tooling line with solid round, indexable, and inserts with ISO 13399 attributes, to complex custom tools that combine several operations into one. We are Your Tool Making Authority.