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Ditch the Guesswork: Use AI to Truly Understand Your Customers

EAST Session: Abstract : Manufacturers have more customer data than ever before, yet many still struggle to turn that data into real insights. Too often, sales teams rely on gut instinct, outdated reports, or incomplete CRM entries, leading to missed opportunities and inefficient processes. AI changes the game by analyzing patterns humans can’t see, uncovering hidden sales opportunities, and predicting customer needs before they arise. In this session, we’ll explore how AI can transform the way manufacturers understand and engage with customers—without requiring a complete digital overhaul. We’ll discuss real-world applications of AI in sales and customer relationships, including proactive recommendations, automated data capture, and predictive insights. You’ll leave with a clear understanding of how AI can help you move beyond guesswork, make data-driven decisions, and build stronger, more profitable customer relationships. Significance/Importance : Manufacturers have long relied on relationships and gut instinct to drive sales, but today’s competitive landscape demands more. Traditional CRMs were meant to help but became data-entry burdens, leading to poor adoption and missed opportunities. AI is changing the game by turning raw data into actionable insights—automating manual processes, predicting customer needs, and uncovering hidden sales opportunities. Companies that embrace AI gain a competitive edge, while those that don’t risk falling behind. This session will show how AI helps manufacturers move beyond guesswork, make smarter decisions, and build stronger customer relationships with less effort.

Using Smart Technologies for Small to Medium-Sized Organizations: Not Letting the Tail Wag the Dog

EAST Session: Moderated by: Mark Michalski Adopting smart technologies like IoT, AI, and automation isn’t just about innovation—it’s about alignment, impact, and readiness. In this practical, strategy-focused panel, hear directly from manufacturers and technology experts who’ve successfully navigated the journey from pilot projects to scalable solutions. Join us to explore how small and mid-sized manufacturers can: - Align tech investments with business goals - Learn from real-world success stories in aerospace, medtech, and machining - Upskill their workforce to support digital transformation - Access regional resources for implementation support - Whether you're just exploring smart tech or already scaling, you’ll leave with actionable insights and connections to help future-proof your operations.

Manoj Thakur

Speaker at EAST: Manoj Thakur, CEO, Driscoll Associates

Ellen Ellsworth

Speaker at EAST: Ellen Ellsworth, Director of Growth and Innovative Services, Mass MEP

John McCullough

Speaker at EAST: John McCullough, General Manager, Marketing, Kubotek Kosmos

Omegasonics

EAST Exhibitor: Omegasonics offers a wide range of Ultrasonic Parts Washers. Ranging from small desk top models all the up to multiple stage consoles. The three stage, Ultrasonics Wash-Hot Rinse and Dry provides a cost effective way of cleaning parts without using harsh chemicals. Units are portable, simple to operate and pay for themselves in months. Designed for easy removal of cutting oils, coolants, buffing compounds, mold release and other contaminants from metal and plastic without using chemicals or costly labor.

NSK America Corp

EAST Exhibitor: NSK America Corporation and Jaeger Spindles offer high-speed electric and pneumatic spindles and motors for micro and nano machining applications. These products are ideal for turning, machining, grinding, Swiss style machines and automation systems. Our spindles offer an accuracy of < 1 micron T.I.R with speeds up to 160K RPM and 90HP. Our other products include a new fully tool-changeable electric system for machining centers, ergonomic high-speed micro grinder systems with speeds up to 320,000 rpm, and ultrasonic systems for polishing and cutting.

Northland Tool & Electronics

EAST Exhibitor: The spindle rebuilding specialists! NTE provides 40+ years of comprehensive experience in rebuilding spindles of all types. Thousands of our rebuilds are in service all over the world, in almost every manufacturing industry. From machining centers, grinders, woodworking, stone, optical, medical, and countless others. Ranging from 150,000rpm air bearings, to 700rpm hydrodynamic spindles to 5,500 pound lathe spindles and everything in between, we can do it all. NTE has in-house ID/OD grinding and plating capabilities to requalify back to OEM specifications. We provide comprehensive reports on the cause of failure analysis, along with recommended corrective actions. Our rebuilds ship with thorough documentation including air gauge reports, vibration analysis, electrical analysis report, all documented specs met, and much more. When any spindle problems arise make NTE your first call!

Northfield Precision Instrument Corp

EAST Exhibitor: Northfield Precision is a world leading manufacturer of super precision high speed, thru-hole and quick change sliding jaw air chucks (3``-18`` dia.) Also available are air actuated and hydraulically actuated super precision diaphragm chucks (3``-10`` dia.). Northfield also manufactures precison 5C, 16C and 3J collet chucks. Northfield manufactures custom designed face clamping fixtures, pressure-lok chucks, custom top jaws, and palletized systems for all types of material including metal, composites, glass, and ceramic.