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EAST Session:

Speaker at EAST: Julian Biberger, Director Aerospace & Defense USA, SIEMENS

EAST Session: Equipment manufacturers face rising competition, hardware commoditization, and shrinking margins. The solution? Innovating with IoT, AI, and cloud services to enhance equipment value and create new revenue streams. By connecting hardware to the cloud via wireless sensors, manufacturers can collect real-time data on health and usage. This enables value-added services like condition monitoring, asset tracking, and predictive maintenance—paving the way for Equipment as a Service (EaaS). While full servitization is a long-term goal, the journey brings immediate benefits: competitive differentiation, stronger customer relationships, and recurring revenue. However, 75% of these projects fail or face long delays, and many manufacturers struggle to sell software-based solutions. In this talk, we’ll break down the challenges of integrating IoT and AI—and how to overcome them. With over a decade of experience, we’ll highlight common pitfalls and share success stories from industry leaders using a “Buy and Build” approach. You’ll leave with actionable strategies to accelerate your servitization journey and maximize equipment value. Significance/Importance: If you're standing still, you're falling behind. And staying ahead means innovating. Unfortunately, 75% of IoT projects fail, or drag on for years. Don't be another statistic. This talk will leave you with actionable strategies to accelerate and succeed on your servitization journey.

EAST Session: Moderated by: Steve Plumb Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few. The above will be discussed in the first Executive Perspectives panel discussion on Tuesday, followed on Wednesday with another critical topic…cybersecurity.

Speaker at EAST: Laura Teicher, Executive Director, FORGE

EAST Session:

Speaker at EAST: Elio Trolio, Director, Value Consulting, Rockwell Automation

EAST Session: Abstract : Manufacturers are keen and pragmatic on how their capital is used to advance their state of manufacturing.  And it is clear to them how investments in physical assets bring operational value.  What is not so clear is the value-add of technology to their operations.  In this session, you will learn how to translate the value of technology to operations to facilitate internal planning and justification for technology investments. You will learn how to build a business case around technology to show the expected value and ROI of that investment. Using this approach, the project team can report the financial gains to key constituents to help with continued funding and support.  Significance/Importance : Manufacturers are keen and pragmatic on how their capital is used to advance their state of manufacturing.  And it is clear to them how investments in physical assets bring operational value.  What is not so clear is the value-add of technology to their operations.  In this session, you will learn how to translate the value of technology to operations to facilitate internal planning and justification for technology investments. 

EAST Session: The aerospace manufacturing industry faces significant challenges, including the need for increased efficiency, flexibility, and cost reduction. Join us as we explore a real manufacturing scenario to see how vertical data integration from IT to OT can transform these challenges into opportunities. By connecting information silos throughout the manufacturing process, we enhance traceability and collaboration. Utilizing digital twin technology and smart manufacturing solutions enables virtual testing and optimization, helping validate part programs early on. Automation benefits, such as improved precision and consistency for example through advanced robotics, minimize human error and labor costs while increasing productivity. This integration fosters a data-driven manufacturing environment, driving innovation and competitiveness in aerospace manufacturing.

Speaker at EAST: Mark Michalski, Manufacturing Expert in Residence, FORGE