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EAST Product: AC9115T for general purpose machining and AC9125T for interrupted machining. Industry’s first tungsten carbide (WC) based composition that suppresses chemical reactions

EAST Product: Platinum Tooling offers Quick Knurling Tools for both cut and form knurling.  These tools are used wherever precision and first-rate surface quality are needed.

EAST Session: Abstract : Every leader wants better results – higher sales, greater profitability, stronger talent retention. But results don’t appear out of thin air. They are outcomes, effects—each with a cause. If you want to change the results your organization is getting, you must influence what’s driving them. It’s a simple concept: for every effect, there is a cause. Yet, in the manufacturing industry, many leaders struggle to connect the dots between the two. What’s really behind your key performance indicators? The answer lies not just in the actions and behaviors of your workforce but in what drives those behaviors. This session will take you beyond the surface—the visible metrics, processes, and results—to the unseen forces shaping them. The real game-changer? The quality of thinking within your organization. Your employees' beliefs shape their thought patterns, which drive their daily decisions, actions, and ultimately, your bottom line. An organization can never outperform the mindset of its people. Join us to discover how shifting the beliefs of your workforce can elevate performance and push your organization to new heights. Significance/Importance : Manufacturing leaders strive for higher sales, profitability, and talent retention, but these results stem from deeper causes. But there are unseen forces behind key performance indicators—employee beliefs and thought patterns. Only by shifting mindsets can leaders drive better decisions, behaviors, and outcomes. You can unlock the power of thinking to elevate performance and position your organization for long-term success. And you must if you want to set yourself apart from the masses.

EAST Session: Equipment manufacturers face rising competition, hardware commoditization, and shrinking margins. The solution? Innovating with IoT, AI, and cloud services to enhance equipment value and create new revenue streams. By connecting hardware to the cloud via wireless sensors, manufacturers can collect real-time data on health and usage. This enables value-added services like condition monitoring, asset tracking, and predictive maintenance—paving the way for Equipment as a Service (EaaS). While full servitization is a long-term goal, the journey brings immediate benefits: competitive differentiation, stronger customer relationships, and recurring revenue. However, 75% of these projects fail or face long delays, and many manufacturers struggle to sell software-based solutions. In this talk, we’ll break down the challenges of integrating IoT and AI—and how to overcome them. With over a decade of experience, we’ll highlight common pitfalls and share success stories from industry leaders using a “Buy and Build” approach. You’ll leave with actionable strategies to accelerate your servitization journey and maximize equipment value. Significance/Importance: If you're standing still, you're falling behind. And staying ahead means innovating. Unfortunately, 75% of IoT projects fail, or drag on for years. Don't be another statistic. This talk will leave you with actionable strategies to accelerate and succeed on your servitization journey.

EAST Session: Moderated by: Steve Plumb Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few. The above will be discussed in the first Executive Perspectives panel discussion on Tuesday, followed on Wednesday with another critical topic…cybersecurity.

EAST Exhibitor: World leader in providing high performance and quality cutting tools including solid carbide round tools, HSS and NEW inserted tooling.  With strong global manufacturing and local support capabilities, including facilities in the USA, YG-1 has a proven track record of satisfying demanding industrial customers in diverse tooling applications.

EAST Exhibitor:

EAST Session: Abstract : Are you confident that your machine monitoring solution can scale with your evolving data needs? Many manufacturers adopt IIoT solutions only to realize too late that rigid connectivity architectures limit their future growth. As manufacturing technology advances and data-driven decision-making becomes essential, off-the-shelf monitoring solutions and short-term fixes may seem convenient but often create long-term limitations. Manufacturers need a scalable, secure, and interoperable connectivity framework to maximize IIoT investments and ensure seamless data flow across their operations. At Juxtum, we help manufacturers bridge the gap between machine connectivity and actionable intelligence. In this webinar, Juxtum’s IIoT experts will uncover the most common mistakes companies make when selecting a machine monitoring platform and provide a roadmap to choosing a future-ready solution that delivers ROI while supporting long-term digital transformation. Significance/Importance : Why Is This Topic Important? Manufacturers rely on IIoT for real-time insights, but many adopt machine monitoring solutions without considering long-term connectivity needs. Early off-the-shelf solutions often create data silos, limiting scalability and interoperability. As Industry 4.0 advances, seamless, future-proof connectivity is essential for optimizing operations. Without it, businesses face costly system overhauls and missed efficiency gains. This webinar helps manufacturers—both new and experienced—avoid common pitfalls, choose a sustainable solution, and ensure their machine data remains an asset, not a barrier, to growth.