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Speaker at EAST: Todd Basque, Director of Engineering, Basque Engineering + Science Inc.

Speaker at EAST: Mark Michalski, Manufacturing Expert in Residence, FORGE

Speaker at EAST: Laura Teicher, Executive Director, FORGE

Speaker at EAST: Lily Fitzgerald, Director, Center for Advanced Manufacturing, MassTech

EAST Session: • 10:00 AM – 11:00 AM: What is 3D Printing and Why Should My Company Be Interested? Presenter: Jeff Crandall • 11:00 AM – 12:00 PM: Ask An Expert: Additive Manufacturing and Digital Technologies Presenter: Jeff Crandall and Nasir Mannan • 1:00 PM – 2:00 PM: Introduction to Metal 3D Printing Technologies Presenter: Jeff Crandall • 2:00 PM – 3:00 PM: 1:1 Meetings

Speaker at EAST: Ryan Benson, Vice President of Security, CompassMSP

Speaker at EAST: Tiansu Jing, Senior Product Manager, SIEMENS Industry Inc.

Speaker at EAST: Gavin Giguere, Director of Manufacturing | Vice President, Pilot Precision Products | Western MA National Tooling and Machining Association

EAST Session:

EAST Session: Abstract : Every leader wants better results – higher sales, greater profitability, stronger talent retention. But results don’t appear out of thin air. They are outcomes, effects—each with a cause. If you want to change the results your organization is getting, you must influence what’s driving them. It’s a simple concept: for every effect, there is a cause. Yet, in the manufacturing industry, many leaders struggle to connect the dots between the two. What’s really behind your key performance indicators? The answer lies not just in the actions and behaviors of your workforce but in what drives those behaviors. This session will take you beyond the surface—the visible metrics, processes, and results—to the unseen forces shaping them. The real game-changer? The quality of thinking within your organization. Your employees' beliefs shape their thought patterns, which drive their daily decisions, actions, and ultimately, your bottom line. An organization can never outperform the mindset of its people. Join us to discover how shifting the beliefs of your workforce can elevate performance and push your organization to new heights. Significance/Importance : Manufacturing leaders strive for higher sales, profitability, and talent retention, but these results stem from deeper causes. But there are unseen forces behind key performance indicators—employee beliefs and thought patterns. Only by shifting mindsets can leaders drive better decisions, behaviors, and outcomes. You can unlock the power of thinking to elevate performance and position your organization for long-term success. And you must if you want to set yourself apart from the masses.