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Speaker at EAST: Tiansu Jing, Senior Product Manager, SIEMENS Industry Inc.

Speaker at EAST: Ryan Benson, Vice President of Security, CompassMSP

EAST Session:

EAST Session:

EAST Session: Industrial AI is more accessible than ever. This technology, long viewed as “too complex” to implement, is now a practical productivity accelerator for manufacturers. The complexity misconception stems, in part, from the thinking that integration requires tearing out current systems. However, the reality is that it’s easily compatible with most legacy systems. By layering Industrial AI, ML, and other complementary tools on top of this existing data infrastructure, manufacturers reveal new improvement areas and free key resources to focus on the work that dictates long-term success. In this session, you’ll see how Industrial AI turns today’s operational challenges into an opportunity, a springboard for growth, and a means to provide your people with essential solutions. With capabilities like real‑time data contextualization and prescriptive recommendations, Industrial AI helps: - Make smarter decisions faster - Deliver continuous, measurable value - Scale subject matter expertise enterprise-wide Join us to learn how Industrial AI amplifies your workforce, maximizes the potential of your operations, and moves it forward faster than ever.

Speaker at EAST: Andres Ruiz, Business Development, Tata Technologies

Speaker at EAST: Julian Biberger, Director Aerospace & Defense USA, SIEMENS

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EAST Session: Abstract : Every leader wants better results – higher sales, greater profitability, stronger talent retention. But results don’t appear out of thin air. They are outcomes, effects—each with a cause. If you want to change the results your organization is getting, you must influence what’s driving them. It’s a simple concept: for every effect, there is a cause. Yet, in the manufacturing industry, many leaders struggle to connect the dots between the two. What’s really behind your key performance indicators? The answer lies not just in the actions and behaviors of your workforce but in what drives those behaviors. This session will take you beyond the surface—the visible metrics, processes, and results—to the unseen forces shaping them. The real game-changer? The quality of thinking within your organization. Your employees' beliefs shape their thought patterns, which drive their daily decisions, actions, and ultimately, your bottom line. An organization can never outperform the mindset of its people. Join us to discover how shifting the beliefs of your workforce can elevate performance and push your organization to new heights. Significance/Importance : Manufacturing leaders strive for higher sales, profitability, and talent retention, but these results stem from deeper causes. But there are unseen forces behind key performance indicators—employee beliefs and thought patterns. Only by shifting mindsets can leaders drive better decisions, behaviors, and outcomes. You can unlock the power of thinking to elevate performance and position your organization for long-term success. And you must if you want to set yourself apart from the masses.

EAST Session: Equipment manufacturers face rising competition, hardware commoditization, and shrinking margins. The solution? Innovating with IoT, AI, and cloud services to enhance equipment value and create new revenue streams. By connecting hardware to the cloud via wireless sensors, manufacturers can collect real-time data on health and usage. This enables value-added services like condition monitoring, asset tracking, and predictive maintenance—paving the way for Equipment as a Service (EaaS). While full servitization is a long-term goal, the journey brings immediate benefits: competitive differentiation, stronger customer relationships, and recurring revenue. However, 75% of these projects fail or face long delays, and many manufacturers struggle to sell software-based solutions. In this talk, we’ll break down the challenges of integrating IoT and AI—and how to overcome them. With over a decade of experience, we’ll highlight common pitfalls and share success stories from industry leaders using a “Buy and Build” approach. You’ll leave with actionable strategies to accelerate your servitization journey and maximize equipment value. Significance/Importance: If you're standing still, you're falling behind. And staying ahead means innovating. Unfortunately, 75% of IoT projects fail, or drag on for years. Don't be another statistic. This talk will leave you with actionable strategies to accelerate and succeed on your servitization journey.